Salsarita’s was interested in bringing their brand image up-to-date, while still maintaining a warm and inviting atmosphere. We developed a fresh design as an evolution of the quick-casual Mexican restaurant’s original concept. We integrated festive elements from the existing design with fresh, bold and craveable focal points. Distinctly designed graphics and finishes helped to reinforce the chain’s overall identity. After defining their vision for the future, the brand alterations were ready to be incorporated in new locations and retrofitted into existing stores.