Golden Lady, an international legwear and intimates manufacturer, wanted to integrate their HUE brand, popular in the US, with the Golden Point brand that dominates the European markets. We developed a contemporary yet feminine prototype for market entry stores in the United Kingdom.
Using a neutral backdrop of black and cream tones was essential to show off the colorful and multi-patterned merchandise. The unique and flexible fixture became a signature element in the store design. Finally, the black storefront with stainless steel canopy, floor-to-ceiling display windows, and vitrine displays created a dramatic and enticing presentation for the brand.