Brixx Wood Fired Pizza wanted to update and strengthen their expanding chain’s brand image. We led them through a brand discovery process to update their concept, create a design standard, reposition the concept in its current markets, and most importantly, prepare it for future growth in new markets.
We focused on the original roots of the brand to help establish key elements that could be used across all stores, including a family-sized circle booth, a chalkrail for children to decorate, and a modern copper and glass tile oven surround that ensured the oven was a main focal point. We updated the look by establishing a neutral base palette to maintain consistency across the chain, and pairing it with a variety of distinct accent colors. This helped to reflect both the brand personality and that of the individual community unique to each location.