The Cowfish Sushi Burger Bar is a one-of-a-kind dining experience, thriving on its ability to fuse two niche products seamlessly on the same menu. With two locations in North Carolina and one licensed restaurant in Universal Studios Orlando, we worked with The Cowfish to design their new restaurant in Atlanta, GA.
We set out to lay the groundwork for sustainable growth. Our design objective was to clearly communicate brand differentiators and their core values through the design: true quality, wow moments and guest experience. In addition, we focused on strengthening the brand presence, improving operational efficiency, and creating a non-themed destination that has longevity and remains relevant.