Tupelo Honey Cafe is an iconic Asheville brand that embodies the idea of the New South. From their food to their atmosphere, they’ve proven to be progressive, inclusive and creative – anything but cookie cutter. We worked with Tupelo to clarify their brand and its expression through the environment, graphics, interiors and patio design. We clearly communicated their brand values to customers by making them more apparent in the space.
As they expanded outside the Asheville-influenced market, their restaurants began to capture the essence of local artists, materials and atmosphere. Tupelo embodies the New South as expressed by Asheville, while each store remains driven by the local culture.