HUE was looking to create shop-in-shops within Macy’s department stores that conveyed the brand’s focus on high-quality, colorful legwear. We designed self-sufficient, self-promoting and flexible shops that were unique to the individual character of their Macy’s location.
White monochrome features, clean lines and a spacious shopping area created the ideal blank slate to showcase the colorful products. Each shop-in-shop used fixtures with built-in lighting to highlight the season’s color story. Rather than simply displaying packaged products, the areas included fully styled mannequins and legs clad in tights to demonstrate how to wear “the look.” Easily updated graphics conveyed the colorfully hip and sophisticated style worn by HUE women – making the products a necessity for any closet.