HUE, one of the nation’s largest manufacturers of intimates, apparel and legwear, wanted to create a stand-alone store to increase brand awareness and offer their full assortment of products in one location. We designed a retail store that clearly communicated the fashionable nature of the brand.
The store was a blending of two different types of merchandise: intimates to wear in and accessories to wear out. A main runway lined with sophisticated mannequins helped tie together the unique combination. The fixtures and displays were clean and modern, while the materials and details communicated a softness and sense of femininity.