Reeds Jewelers is a family-owned store with deeply rooted values in integrity, quality, service and customization. We wanted to highlight these values in a more relatable and intimate atmosphere, using a soft look that appeared welcoming and approachable.
The overall feel of the store was reminiscent of a family home, inviting customers to comfortably shop for personal pieces of jewelry. We used familiar items including a hearth of family photos and residential-style windows, and introduced them in an uncommon way in a mall store. Through the design, we were able to communicate their brand messages in a relevant way. Overall, we created a store that interacts with new technology and incorporates an appropriately refreshed material palette.