UNC Charlotte was looking to create a retail-focused brand for their on-campus print shop. We helped the school transform their existing store by introducing a retail-focused approach that embodied trust, speed, value and professionalism.
In an attempt to overcome previous negative perceptions of the shop, we created a brand image separate from the university branding, logo or color scheme. Instead, we developed a design that stood independent, with dramatic rounded corners wrapping the space in fun colors and durable finishes. These modifications help assure students and faculty that they were receiving a quality product at a great value.