This resort brand at Bald Head Island was looking to update and strengthen their brand with a personal sense of the island lifestyle. We wanted to reinforce the relaxed, upscale attitude and the connection to nature associated with the surrounding area, while clarifying the brand image for customers.
Vignettes were created to communicate key aspects of the Bald Head Island lifestyle: the front porch, the beach, the dinner party and the life of the adventurer. The merchandise was organized around 3D displays and large lifestyle graphics that captivated the spirit of the island. We also gave the retailer great flexibility with seasonal and topical merchandising.